ARC8 is a cross medial platform developed for the Minimall situated in the ‘hofbogen’ in Rotterdam. The platform is aimed at client bonding and increased exposure.

The ARC8 platform consists of a social network with avatars. These avatars can be used to play games against other ARC8 users. This can earn you benefits at the different stores in the Minimall. When an item is purchased at the Minimall your avatar receives a digital version of your purchase which increasing the stats of your character. This increases your odds in the ARC8 games. You can add a review and/or rating to your purchased items to provide product information to other ARC8 users.